This wasn't the first time Usain Bolt has made a grand entrance in New York. In 2008 he broke the 100m World Record for the first time and set upon a stunning track and field career that has seen five World Records, and 14 Major Championship Gold Medals. The World's Fastest Man warms up and trains in PUMA IGNITE, to maximise his energy output and maximize his training impact.
"I'm excited to be back here in New York with PUMA," continued Usain. "I have special memories of this city - I always have a great time whenever I'm here, whether I'm competing or otherwise. It's always good to be back."
Following this launch, PUMA and Usain Bolt have challenged runners in ten cities around the World to follow suit, through regional epic running events. The campaign IGNITE YOUR CITY will travel to Tokyo, Japan next week - with other renowned cities to follow.
PUMA IGNITE has been nine years in development, and features an innovative foam technology that makes it PUMA's most responsive running shoe. IGNITE Foam is a proprietary foam that provides high-energy return, comfort and optimal durability. Strategically placed in the heel of the shoe is ForEverFoam, which is entirely new to the industry. This ForEverFoam compound is what gives the shoe maximum durability.