U.S. Olympic Triathlon Gold Medalist Gwen Jorgensen Joins the Polar Team

NEW YORK – January 18, 2017 – Polar, the leader in wearable sports and fitness technology for nearly 40 years, welcomes 2016 Olympic Triathlon Gold Medalist and two-time ITU World Champion Gwen Jorgensen to the team. A 17-time winner of ITU World Triathlon Series events, Jorgensen joins Polar’s growing team of renowned running and endurance athletes including Molly Huddle, Kate Grace and Mirinda Carfrae. Polar’s Smart Coaching and reliable metrics-based guidance will support Jorgensen as she aims to reach her next athletic accomplishments.

Less than two years after Gwen began professionally racing triathlon, she qualified for the 2012 London Olympics. In 2013, Gwen made history as the first American woman to win an ITU WTS race.  She won four consecutive WTS events during the 2014 season, a feat no other female triathlete in the world had ever achieved. Gwen was undefeated between May 2014 to April 2016, during which time she earned an unprecedented 12 consecutive wins on the ITU WTS circuit and qualified for her second U.S. Olympic Triathlon Team. Most recently, Gwen became the first American to win an Olympic gold medal in the sport of triathlon during the 2016 Rio Summer Games.

“If I’ve learned anything while training for the Olympics, it’s that I can condition myself for greatness,” says Gwen Jorgensen. “You have to put in the work, believe you can do it, and stay focused to make your goals happen. Physical and mental training is a major part of that conditioning, and I look to Polar to help me drive my performance every day to reach those goals. Having reliable feedback and data, not only about my performance but also about my overall health and well-being, is extremely valuable and helps me make those daily incremental improvements to be a better athlete.”

“Polar has a rapidly growing roster of professional athletes who use and trust our products to guide them to reach excellence,” says Stan Brajer, Senior Vice President of U.S. Sales and Marketing. “We excel at looking at the entire athlete’s profile and providing guidance, which is why Olympic athletes like Gwen are turning to Polar to drive their performance even further. We go beyond providing reliable training metrics by also considering mental, physical, and emotional aspects, providing a holistic approach to athletic performance and well-being. Just as our professional athletes rely on Polar, we also look to them to gain even more performance insights to help us continue improving products and provide the best experience for athletes at all levels.”

Polar continues to develop products that encompass the entire athlete experience. Polar V800, in addition to an array of other Polar connected products, features Polar’s unique Smart Coaching features and adaptive training plans in Polar Flow for web or iOS and Android. Smart Coaching features such as Training Load offer athletes valuable insights into how particular training sessions impact their body, so users can recognize personal limits and adjust training intensity and duration accordingly. Recovery Status allows users to view how much recovery time is needed after a particularly strenuous session, and Training Benefit  provides motivating feedback immediately after training sessions and describes the effect of the session. For those looking to integrate running into their daily lives, Polar’s personalized and adaptive Running Program will help athletes train for everything from a 5k to a marathon, with a plan tailored to each user and their specific goals.

For more information on Polar, visit www.polar.com.

About Polar:

Polar is the innovator in heart rate monitoring, activity trackers and training computers. With nearly 40 years of experience and a proud heritage in physiological and sports medical research, we cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services. Our award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries including U.S. headquarters in Lake Success, NY. For more information, please visit polar.com.

About Gwen Jorgensen:

Gwen’s unprecedented triathlon career has positioned her as one of the most dominant female endurance athletes in the world.  She earned back-to-back International Triathlon Union World Championships in 2014 and 2015 and became the first American in history to win an Olympic triathlon gold medal at the 2016 Rio Games. Gwen Jorgensen is married to former professional cyclist Patrick Lemieux.  Gwen is passionate about giving back to her sport so in 2014, she and Patrick founded the Gwen Jorgensen Scholarship to help junior (draft legal or Paralympic) triathletes pursue excellence.  Follow @gwenjorgensen on Twitter and Instagram.  Gwen is represented by Colorado based Kinetic Group Sports Management, contact: Heather Novickis [email protected]com.