Manufacturers Product Info

Knock Your Socks "On" - Sensoria Fitness Smart Socks Give Runners a Competitive Edge

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Support Them on IndieGoGo.com Through August 15 - SEATTLE, (GLOBE NEWSWIRE) -- If you're a runner or a fitness enthusiast, you will want to be one of the first to get your hands on them and your feet in them. A simple, necessary textile meets avant-garde technology with the new Sensoria Fitness Smart Socks. Invented by Seattle-based company Heapsylon, Sensoria Fitness Smart Socks feature an electronic magnetic anklet that tracks activity and communicates data to external devices like a smart phone. The app acts as a virtual coach, the activity tracker analyzes where runners land on their feet, how they stride, and can help them reach their goals while lessening injuries. The makers of these innovative socks are currently seeking crowd-funding support and people have ordered over five hundred pairs in the first few weeks of the campaign on IndieGoGo.

ASICS AMERICA TAKES ON THE TOUGHEST TERRAIN WITH THE INTRODUCTION OF NEW FUJITRAIL(TM) COLLECTION

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The Leading Athletic Performance Footwear Brand Unveils Two    New Trail Shoes as well as New Apparel and Accessories to its FujiTrail Collection - IRVINE, Calif., Aug. 2, 2013 (GLOBE NEWSWIRE) -- Building upon the success of its FujiTrail Collection, ASICS America is full steam ahead into the trail season with the introduction of new apparel, footwear and accessories to conquer an athlete's hardest terrain. Trail runners will appreciate the innovative technology and unique elements that the updated collection offers, as each product is designed with trail specific features that offer rugged protection and nimble performance for every kind of rocky, gritty environment.

SKINS® Compression Clothing Joins Forces with Top CrossFit Athlete and Olympian Anna Tunnicliffe

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Olympic Gold Medal Sailor and CrossFit Competitor to Use Compression Clothing Company Products in Training and Recovery - Encinitas, Calif. (July 25, 2013) – As the competition at the 2013 Reebok CrossFit Games heats up, SKINS Compression,the world’s leader in gradient compression sportswear, is proud to announce its latest official partnership with decorated Olympian and leading CrossFit athlete, Anna Tunnicliffe. After beginning her athletic career in sailing, the two-time Olympic sailor has expanded her focus and after the first day of competition, is currently ranked fourth at the CrossFit Games. SKINS will provide her with the latest technology-driven compression garments to aid her during, as well as in recovering, from her intense training sessions as part of CrossFit competitions. SKINS has long been a supporter of the CrossFit community and its athletes, the brand partners with numerous top CrossFit athletes and is dedicated to participating, giving back and helping these athlete's flourish.

ZEGO LAUNCHES FIRST - EVER LINE OF GLUTEN - FREE, ALLERGY - FRIENDLY ENERGY BAR S MADE FROM ORGANIC SUNFLOWER SEEDS

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Packed with protein but not a lot of sugar, ZEGO snacks are designed to provide great nutrition without triggering food sensitivities and intolerances -  San Francisco, CA – July 23, 2013 — ZEGO, the new innovative leader in delicious and nutritious, allergy-friendly snacks, announced today the launch of the first-ever line of energy bars made from organic sunflower seeds. All ZEGO bars are made without nuts, gluten, soy or dairy. ZEGO is unveiling two flavors at launch, chocolate, with a cacao nib crunch, and sunflower, with a hint of caramel. ZEGO bars are available for pre-order through August 15th on Indiegogo, where ZEGO launched last week and has already earned two coveted top spots - placement in the home page carousel, and the number one “most popular” food startup. ZEGOs will be available in San Francisco Bay Area stores and on Amazon in November.

Brooks Running Company Launches Online Community Through MapMyRun App

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SEATTLE –  For many, running is about more than just numbers or routes. It’s also about community and connection. Today,Brooks Running Company gives those runners a virtual gathering place: The Run Happy Group, where runners nationwide can find inspiration, education and connection. The digital community lives on MapMyFitness properties, including MapMyRun and MapMyFitness.