Today adidas unveils Springblade Ignite, the first Springblade with heel-only blades. Nine individually tuned blades and an adiprene forefoot work together to provide cushioning and explosive energy return at the origin of foot strike – the heel. The sleek design merges lightweight style and performance. The new mesh upper with seam-free fabrication allows for maximum breathability and lockdown through the final phases of foot strike.
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CLIF®Bar Becomes the Official Sports Nutrition Food of the B.A.A. and the Boston Marathon - BOSTON – The Boston Athletic Association (B.A.A.) proudly announced today the beginning of a long-term sponsorship agreement with Emeryville, California-based CLIF®Bar to become the Official Sports Nutrition Food of all B.A.A. events, including the Boston Marathon.
IRVINE, Calif., September 16, 2014 – 361°, a leading Chinese athletic brand, is pleased to announce its expansion into the United States with 361° USA. The North American division of the second largest athletic brand in China will debut with a variety of athletic and lifestyle footwear and apparel for men and women, which will be available in select retailers this winter, with a full collection following in Spring 2015.
Wrist-based workout intensity training technology enhances brand’s robust miCoach digital fitness ecosystem - SAN FRANCISCO, July 9, 2014–adidas today announced the latest addition to its growing miCoach digital fitness ecosystem in a keynote address delivered by Paul Gaudio, general manager of digital sports at adidas, at the Wearable Technologies Conference 2014 in San Francisco. FIT SMART, designed for athletes of all levels, is a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.