Manufacturers Product Info

adidas Unveils 2016 Boston Marathon® edition of adizero Adios 3

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Portland, Ore., April 5, 2016adidas today introduces the 2016 Boston Marathon® version of adizero Adios 3. This limited-edition running shoe features a Boston Athletic Association (B.A.A.) print on the open mesh upper, along with the official B.A.A. logo on the tongue. There are two colorways available; the iconic B.A.A. blue and yellow, and Equipment Green to commemorate the 25th anniversary of the equipment line and the first adidas Boston Marathon® Anthem Jacket.

RBR Interviews Amy Manson of MBT

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After two decades in the walking business, MBT Shoes introduced Running shoes in 2016. Amy Manson, a fine runner in her own right, has been the Footwear Education lead for MBT for much of that time.

RUNTASTIC RELEASES MAJOR UPDATE FOR LEADING BODYWEIGHT TRAINING APP, RUNTASTIC RESULTS

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Fresh New Content and 12-Week Follow Up Training Plan Keep Users Engaged - SAN FRANCISCO, CA – February 12, 2016Today Runtastic – a leader in the digital health and fitness space that offers a comprehensive ecosystem of products, services and content for tracking and managing health and fitness data – announced the release of a major update for the Runtastic Results app on both iOS and Android. The Results app features a dynamic set of personalized bodyweight training plans, supported by a comprehensive Health & Nutrition Guide, focused on building strength, decreasing body fat and increasing muscle definition. Today’s release includes a follow-up, 12-week training plan for users that are nearing the completion of their first plan, plus new instructional exercise videos, new standalone workouts and additional languages for Runtastic’s international audience.

Brooks Running Launches New Global Brand Campaign

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“Live the Way You Run. Run Happy.” Celebrates the Transformative Power of Running - Seattle – Feb. 2, 2016Brook Running unveiled a new global brand campaign entitled “Live the way you run. Run happy.” communicating the positive impact running has on a person’s life. The campaign, created in partnership with Leo Burnett Chicago, demonstrates Brooks’ deeply held belief in the transformational power of the run and will be supported by broadcast, social, influencer, print and digital components. Each component of the campaign will bring to life different unique running journeys, representing the full spectrum of the truth and joy of running.