PORTLAND, Ore., March 13, 2014 – Today adidas launches Climachill, a revolution in active cooling apparel technology. The line incorporates innovative fabric woven with titanium and industry-first 3D aluminium cooling spheres that provide an instant chilling sensation. The high tech fabric is designed to transfer heat away from the body to help the athletes’ performance in warm conditions – lowering their body temperature so they can train harder, run longer, retain focus and compete at the highest level.
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The Sports Medicine and Orthopedic Devices Address Injury Prevention, Muscle Rejuvenation and Athletic Recovery - February 12, 2014 (Irvine, CA)—Hyperice announced today the official release of its ice compression technology, which is the first of many recovery product launches. The signature ice compression product line is a revolutionary two-part system, which harnesses the power of real ice and the anti-inflammatory properties of compression to provide preventative treatment, accelerate injury recovery, and enhance muscle and joint performance.
Leading Running Essentials™ Brand Launches In-store Fall Visibility Campaign - SHARON HILL, Pa. (Oct. 2, 2013) – NATHAN, the world leader in purposefully-designed hydration, visibility, and essential performance gear, announces the launch of its fall visibility campaign, entitled ‘How Do You Get Lit?’
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