Fresh New Content and 12-Week Follow Up Training Plan Keep Users Engaged - SAN FRANCISCO, CA – February 12, 2016 – Today Runtastic – a leader in the digital health and fitness space that offers a comprehensive ecosystem of products, services and content for tracking and managing health and fitness data – announced the release of a major update for the Runtastic Results app on both iOS and Android. The Results app features a dynamic set of personalized bodyweight training plans, supported by a comprehensive Health & Nutrition Guide, focused on building strength, decreasing body fat and increasing muscle definition. Today’s release includes a follow-up, 12-week training plan for users that are nearing the completion of their first plan, plus new instructional exercise videos, new standalone workouts and additional languages for Runtastic’s international audience.
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“Live the Way You Run. Run Happy.” Celebrates the Transformative Power of Running - Seattle – Feb. 2, 2016 – Brook Running unveiled a new global brand campaign entitled “Live the way you run. Run happy.” communicating the positive impact running has on a person’s life. The campaign, created in partnership with Leo Burnett Chicago, demonstrates Brooks’ deeply held belief in the transformational power of the run and will be supported by broadcast, social, influencer, print and digital components. Each component of the campaign will bring to life different unique running journeys, representing the full spectrum of the truth and joy of running.
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Usain Bolt was at the heart of a spectacular stunt in New York last night to launch PUMA IGNITE, a running shoe that provides maximum energy return. In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from their IGNITE shoes being collected and stored. When the threshold reached 100%, the World's Fastest Man rose up in a theater of light, smoke and fire.