Third annual fall retail education campaign to educate runners on the importance of visibility - Fountain Valley, Calif. (September 19, 2016) – NATHAN, the Running Essentials™ leader, announced today the launch of the brand’s 2016 fall visibility campaign, Fire Up Your Run. The NATHAN Fire Up Your Run campaign is part of the NATHAN School of Run initiative, a year-round educational support system for select NATHAN retail partners. Other components of The School of Run include the spring hydration campaign, Run Like Water, and year-round support for performance gear.
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Nike is no novice when it comes to an on-line presence, and an app for training and motivation. They have had runners log hundreds of millions of runs, with a staggering total of more than 2.5 billion miles. If a relay were set up for that distance, it would circle the Earth more than 108,000 times! The Nike+ Run Club amounts to a reliance of the app, but one which is careful to capture your other runs with the previous version - the Nike+ Running app, good news to the OCD among us (and if you have been running compulsively and recording obsessively, you know what I mean).
When it comes to track and field, “fast” takes on a number of definitions. It can mean sprinting 100 meters in 10.70 seconds or covering 10,000 meters in a medal-winning 27:30.42. Ahead of the summer, Nike footwear designers tasked themselves with not only outfitting but also accelerating athletes across this entire gamut.
At Nike, the phrase “be a sponge” is often bantered about. Mark Parker, President & CEO, NIKE, Inc., has noted the eyes-open mandate as a habit he picked up as a child, when he would take long walks with his grandmother and soak up the natural world — plants and rocks, seeds and bugs. This attentive observation is shared by Nike designers, who consciously connect to the world around them. They interact with athletes, view art and travel the globe to activate their imaginations and inform their creations — a dynamic blend of influences that has recently taken on a vivid tone.