NATHAN LAUNCHES 2016 FALL VISIBILITY & SAFETY CAMPAIGN: “FIRE UP YOUR RUN”
Third annual fall retail education campaign to educate runners on the importance of visibility - Fountain Valley, Calif. (September 19, 2016) – NATHAN, the Running Essentials™ leader, announced today the launch of the brand’s 2016 fall visibility campaign, Fire Up Your Run. The NATHAN Fire Up Your Run campaign is part of the NATHAN School of Run initiative, a year-round educational support system for select NATHAN retail partners. Other components of The School of Run include the spring hydration campaign, Run Like Water, and year-round support for performance gear.