Reebok Floatride Run

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PUMA and Usain Bolt Ignite New York

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Usain Bolt was at the heart of a spectacular stunt in New York last night to launch PUMA IGNITE, a running shoe that provides maximum energy return. In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from their IGNITE shoes being collected and stored. When the threshold reached 100%, the World's Fastest Man rose up in a theater of light, smoke and fire.

SATV + RBR @adidas ULTRA BOOST Launch, from Shoe Addicts TV + RunBlogRun

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On January 22, 20015, adidas launched the ULTRABOOST to the global media (about 200 attendees at the New York event), the newest evolution of the BOOST technology that has reminded many runners around the world about the tradition that adidas has in the sport of running.

USAIN BOLT AND PUMA ‘IGNITE’ NEW YORK CITY

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Runners Harness Energy in Times Square to Launch New PUMA IGNITE Running Shoe - New York City, USA (11 February 2015) – Usain Bolt was at the heart of a spectacular stunt in New York today to launch PUMA IGNITE, a running shoe that provides maximum energy return. In the energy hub of the city that never sleeps, runners powered away on treadmills in Times Square throughout the day with the energy from their IGNITE shoes being collected and stored.  When the threshold reached 100%, the World’s Fastest Man rose up in a theater of light, smoke and fire.

adidas Introduces Heel-Only Springblade Ignite

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Today adidas unveils Springblade Ignite, the first Springblade with heel-only blades. Nine individually tuned blades and an adiprene forefoot work together to provide cushioning and explosive energy return at the origin of foot strike – the heel. The sleek design merges lightweight style and performance. The new mesh upper with seam-free fabrication allows for maximum breathability and lockdown through the final phases of foot strike.

BOSTON ATHLETIC ASSOCIATION AND CLIF® BAR AGREE TO LONG-TERM PARTNERSHIP ACROSS ALL B.A.A. EVENTS

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CLIF®Bar Becomes the Official Sports Nutrition Food of the B.A.A. and the Boston Marathon - BOSTON – The Boston Athletic Association (B.A.A.) proudly announced today the beginning of a long-term sponsorship agreement with Emeryville, California-based CLIF®Bar to become the Official Sports Nutrition Food of all B.A.A. events, including the Boston Marathon.