CLIF®Bar Becomes the Official Sports Nutrition Food of the B.A.A. and the Boston Marathon - BOSTON – The Boston Athletic Association (B.A.A.) proudly announced today the beginning of a long-term sponsorship agreement with Emeryville, California-based CLIF®Bar to become the Official Sports Nutrition Food of all B.A.A. events, including the Boston Marathon.
Manufacturers Product Info
IRVINE, Calif., September 16, 2014 – 361°, a leading Chinese athletic brand, is pleased to announce its expansion into the United States with 361° USA. The North American division of the second largest athletic brand in China will debut with a variety of athletic and lifestyle footwear and apparel for men and women, which will be available in select retailers this winter, with a full collection following in Spring 2015.
Wrist-based workout intensity training technology enhances brand’s robust miCoach digital fitness ecosystem - SAN FRANCISCO, July 9, 2014–adidas today announced the latest addition to its growing miCoach digital fitness ecosystem in a keynote address delivered by Paul Gaudio, general manager of digital sports at adidas, at the Wearable Technologies Conference 2014 in San Francisco. FIT SMART, designed for athletes of all levels, is a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.
- HOKA ONE ONE® Appoints Mark Mastalir as New Vice President of Marketing
- HOKA ONE ONE® Wins Competitor Magazine Best Innovation Award for the Conquest
- adidas SMART RUN wins product design category at prestigious 2014 Red Dot awards
- Dr. Cool Recovery-On-The-Go Wraps Provide Marathoners with Ice/Compression Relief in One Flexible Wrap