Reebok Floatride Run

Saucony Run for Good Announces Grant Winners

As childhood obesity rates drop, Saucony encourages runners to help kids by logging miles on Saucony Run4Good™, the running community’s first-ever app dedicated to reducing childhood obesity LEXINGTON, Mass. — Global performance running footwear and apparel brandSauconyand the Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running programs, have announced the latest round of grant recipients.

This follows a recent studypublished in JAMA, the Journal of the American Medical Association, reporting the obesity rates in children 2 to 5 years old have decreased 43% over the past decade.

The following organizations have been selected to receive a Saucony Run For Good Foundation grant:Youth Enrichment Services, Boston, Mass.; Women and Family Life Center, Inc., Guilford, Conn.; Rod Dixon’s Kids Marathon Foundation, Oak Park, Calif; Boys and Girls Club of Rosebud, Mission, SD; Capital District YMCA, Albany, NY; Community Services of Swain, Inc., Bryson City, NC.

Since 2006, the Saucony Run For Good Foundation has awarded over $1 million dollars in grants to schools and community organizations all dedicated to preventing childhood obesity through running and an active lifestyle. Even as signs of progress in the childhood obesity fight emerge, Saucony continues to challenge runners everywhere to join the cause by logging miles on the Saucony Run4Good App, the running industry’s first-ever app dedicated to battling childhood obesity.

“This is the first decline in an epidemic that often leads to lifelong struggles with weight and higher risks for diabetes and heart disease,” said Richie Woodworth, president of Saucony and the Saucony Run For Good Foundation Board of Directors. “The problem of childhood obesity should be of great concern to everyone since it impacts the lives of so many kids today. At Saucony, our brand mission is to inspire others to run, and more than ever, that must include our kids. All of us here at Saucony hope that our help with this national effort continues to make a difference?reversing the trend by getting more kids active.”

Saucony is inviting the running community to help double the brand’s donations to the selected grant recipients by logging miles run or walked on Saucony Run4Good. With this GPS-enabled app, Saucony has opened the door for runners everywhere to join the fight against childhood obesity without having to enter a charity race or open their wallets. Simply by running, the Saucony Run4Good app allows people to support the cause and raise awareness about the childhood obesity epidemic.

Please visit http://scny.co/RUN4GOODvideo to watch a video about the Saucony Run4Good app.

Over the next six months (March 2014 through August 2014), each of the recently selected grant recipients will be a monthly feature on the app. When a predetermined community mileage goal is reached during the recipient’s featured month, Saucony will double its contribution to the selected organization.

The Saucony Run4Good iPhone app can be downloaded for free from the Apple App Store. The Android version of the Saucony Run4Good app can also be downloaded for free from the Google Play Store. Links to both versions of the Saucony Run4Good app can be found at saucony.com/run4good.

“We started the Saucony Run For Good Foundation eight years ago to help in the national effort to eradicate this epidemic,” said Woodworth. “As a brand focused on runners, innovationand social responsibility, we believe the Saucony Run4Goodapp offers a new world of possibilities to engage with our community in a relevant, innovative and meaningful way while inspiring a strong unity of purpose to make a difference for our kids.”

“Though childhood obesity rates are at last showing evidence of a decline, we still have a long way to go,” said Susan K. Hartman, associate publisher of Runner’s World magazine and a member of the Saucony Run For Good Board of Directors. “Now everyone can join the crusade by logging their running mileage on the Run4Goodapp. With every mile, runners earn additional contributions from Saucony for community youth running programs, putting kids back on the fast track to health.”

According to theCenters for Disease Control and Prevention (CDC), childhood obesity has more than tripled over the past 30 years. One of five children age 6 to 11 is now being considered obese. The numbers are even higher in African American and Hispanic communities, where nearly 40% of the children are overweight or obese. If this problem is not solved, one third of all children born in 2000 or later will suffer from diabetes at some point in their lives. Many others will face chronic obesity-related health problems like heart disease, high blood pressure, cancer, and asthma.

“On behalf of the Saucony Run For Good Foundation’s board, I am excited to announce the organizations that have been selected to receive a Run For Good grant and feel proud that these efforts will directly help combat childhood obesity,” said Woodworth.

The following organizations have been selected to receive a Saucony Run For Good Foundation grant and will be featured on the Saucony Run4Good app during the month designated:

Youth Enrichment Services (YES), Boston, Mass. (March, 2014)

YES was founded in order to take kids out of their neighborhood and show them that they can achieve anything. YES started skiing with kids in 1968, added hiking and canoeing in 1976, snowboarding in 1997, and track and field in 2009. Through this grant, YES aims to expand its new track and field/cross-country program to 3 seasons (spring, summer, and fall). Many of the youth participating in the YES running programs have had minimal exposure to physical activity and have never participated in any track and field activities. www.yeskids.org

Women and Family Life Center, Inc., Guilford, Conn. (April, 2014)

The RFG grant will provide support for Girls Coach Girls Run (GCGR), a peer mentoring running program for 100 girls. High school and middle school peer mentors lead 4th graders through a running-based program while addressing issues related to nutrition, self-esteem, body image, healthy lifestyles and relationships and conflict resolution as they prepare for a noncompetitive 5K run.www.womenandfamilylife.org

Rod Dixon’s Kids Marathon Foundation, Oak Park, Calif. (May 2014)

The goal of the RDKMF is to engage every elementary school student within the Los Angeles Unified School District’s “Beyond the Bell” after school program to participate in the LA Kids Marathon training program. The program is a 10-12 week activity/nutrition/education program that enables kids to run the full distance of a marathon, mile by mile, day by day. Every child finishes their final mile at a major event in their town and receives a medal. www.kidsmarathonfoundation.org

Boys and Girls Club of Rosebud, Mission, SD (June, 2014)

The Boys and Girls Club of Rosebud seek to provide children on the Rosebud Sioux Tribe Reservation a Running and Wellness Club to reduce the rates of obesity and teach the importance of a healthy lifestyle. The program will provide incentive-based motivation to encourage youth to train for a noncompetitive event from 1k to a half marathon. www.sicanguoyateteca.org

Capital District YMCA, Albany, NY (July, 2014)

The YMCA is committed to eliminating childhood obesity. The RFG grant will allow the YMCA in Albany to replicate its “Just Run” pilot program to two additional urban sites engaging 200 youth in the program set for spring 2014. The goal is to increase child activity by 80% and daily fruit and vegetable consumption by 50%. A pre-program assessment and post program metric assessment will be conducted. www.cdymca

Community Services of Swain, Inc., Bryson City, NC (August, 2014)

The RFG grant will be used to develop a safe and simple running area in the County Recreational Park and support trained supervision for the implementation of a running and nutrition program for 400 local youth and their parents. The targeted youth are traditionally non-sports participants from the local elementary schools.

For grant applications on how the Saucony Run For Good Foundation can help local youth communities nationwide, visit www.sauconyrunforgood.com