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USA Track & Field Announces Partnership with Hershey Through 2020

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Partnership expands opportunities to give kids the fundamentals for a lifetime of physical activity - ST. LOUIS, Mo., April 3, 2014 — USA Track & Field (USATF) and The Hershey Company today announced the launch of a national youth activity initiative as part of a new, seven-year partnership that features “Run Jump Throw,”an educational and learning program developed by USATF and Hershey. The new program will introduce kids ages 7 through 12 to the basic skills of running, jumping and throwing through track and field. Hershey’s Track & Field Games, a youth track and field program launched in the 1970s, will transition to the national Run Jump Throw programin early 2015.

JUST RUN® Youth Fitness Program Hits Major Milestones

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Program logs two million miles run and surpasses its goal of 15,000 students in a school year - Carmel, CA -- JUST RUN, the youth fitness program administered by the Big Sur International Marathon, surpassed two milestones in a single week.  In late March, nearly nine years since its inception, two million miles were logged into the system.  Within days, the program surpassed another goal of reaching 15,000 children in a single school year.

Kara Goucher Joins Oiselle

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Two-time Olympian and Decorated Runner Partners with Women’s Apparel Company that is Redefining the Running Space - March 20, 2014 – Seattle, Washington –Oiselle (“wa-zell”), a women’s running apparel company, is thrilled to announce their partnership with Kara Goucher, one of the most decorated female runners of all time. Goucher joins Oiselle as a sponsored athlete, valued teammate, and business partner. Many offers were on the table for Goucher, and for her, the decision came down to ideology. Oiselle embodies the strong and motivated woman runner, and represents a growing community of athletes and fans who see the opportunity for positive change in the sport of track & field. For the first time, an apparel (non-shoe) company has signed two of the most well known women runners, leading with the signing of Lauren Fleshman in 2013.

Saucony Run for Good Announces Grant Winners

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As childhood obesity rates drop, Saucony encourages runners to help kids by logging miles on Saucony Run4Good, the running community’s first-ever app dedicated to reducing childhood obesity

LEXINGTON, Mass. — Global performance running footwear and apparel brandSauconyand the Saucony Run for Good Foundation, established to help combat childhood obesity by providing financial support to community-based youth running programs, have announced the latest round of grant recipients.

NATHAN PARTNERS WITH MARATHONER AND ULTRA MARATHONER MICHAEL WARDIAN

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SHARON HILL, Pa. (Mar. 10, 2014) –NATHAN, the world leader in purposefully-designed hydration, visibility and essential performance gear for runners, announces its partnership with renowned marathoner and ultra marathoner Michael Wardian. The partnership begins on the heels of Wardian’s February 23 victory at the Cowtown Ultra Marathon in Fort-Worth, Texas, and his second-place finish at the USATF 50K Road Championships held March 3 in Long Island, N.Y.

Council For Responsible Sport Updates Certification Standards For 2014

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Concurrent launch of new Web site simplifies certification application process. January 27, 2014 – Portland, OR: Executive Director Keith Peters announced today that the Council for Responsible Sport recently updated its certification standards in an effort to make them applicable to a broader range of sports events. Peters also unveiled the organization’s new Web site, which features an Instagram gallery dedicated to pictures that show what #responsiblesport looks like.

“Version 4.1 of our certification standards have been two years in the making,” said Peters. “As soon as we introduced version three of our certification standards in January 2012, we set out to improve upon them. We knew we had work to do to make sure our certification program is as relevant to a professional golf event like the AT&T Pebble Beach National Pro-Am as it is to Bike New York’s TD Five Boro Bike Tour or the Cincinnati Zoo’s Cheetah Run.”