In an announcement with far-reaching consequences, the Atlanta Track Club and Mizuno, one of the largest sports product manufacturers in the world, have reached a long term agreement for Mizuno to sponsor all facets of the Atlanta Track Club, its events and its merchandise. These programs include daily fitness programs, an elite development program through the 2020 Tokyo Olympics as well as the official apparel and footwear designation for the iconic AJC Peachtree Road Race. The term, "fully-integrated" does apply to this announcement.
For Bob Puccini, long term president of Mizuno USA and a veteran of the sports marketing wars, this is a new approach in North America. Mizuno USA, with the Atlanta Track Club, will develop a long term fitness program affecting runners and walkers in the Atlanta area. Mizuno will become the official apparel and footwear sponsor for the crown jewel in the Atlanta Track Club's properties: the AJC Peachtree Road Race, with over 60,000 runners, it is a moving, breathing icon of the sport of running.