Atlanta Track Club & Mizuno USA sign historic "integrated marketing " agreement: What it means to the sport

Written by Larry Eder, RunBlogRun.

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In an announcement with far-reaching consequences, the Atlanta Track Club and Mizuno, one of the largest sports product manufacturers in the world, have reached a long term agreement for Mizuno to sponsor all facets of the Atlanta Track Club, its events and its merchandise. These programs include daily fitness programs, an elite development program through the 2020 Tokyo Olympics as well as the official apparel and footwear designation for the iconic AJC Peachtree Road Race. The term, "fully-integrated" does apply to this announcement. 

For Bob Puccini, long term president of Mizuno USA and a veteran of the sports marketing wars, this is a new approach in North America. Mizuno USA, with the Atlanta Track Club, will develop a long term fitness program affecting runners and walkers in the Atlanta area. Mizuno will become the official apparel and footwear sponsor for the crown jewel in the Atlanta Track Club's properties: the AJC Peachtree Road Race, with over 60,000 runners, it is a moving, breathing icon of the sport of running.

Tampa and Denver Runners Get First Taste of Victory at Fifth Annual Disney Wine & Dine Half

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Sorrick wins in his first-ever half marathon; Denver’s Jenn Berry is top woman finisher among sold out field of more than 18,000 runners - LAKE BUENA VISTA, Fla. (November 9, 2014) – In his first attempt at running a half marathon, Chris Sorrick of Tampa raced away with the Disney Wine & Dine Half Marathon on Saturday night at Walt Disney World Resort near Orlando,

With a winning time of 1 hour, 17 minutes, 39 seconds, Sorrick, 21, finished more than a minute ahead of second-place finisher Cliff Gerber of East Brunswick, NJ (1:18:55) and nearly two minutes in front of third-place finisher Jerry Lawson of Jacksonville, Fl.. The only challenge Sorrick faced was a steady rain that made the 13.1-mile course a little slick.

“It was pretty slippery in some areas so you had to be really careful,’’ Sorrick. “But I just kept going and going.’’

Hannah, Goose Win Mayor's Cup Titles, as B.A.A. Sweeps Team Competition

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British man, Canadian woman take titles, Boston Athletic Association claimed Men's and Women's Championship team titles - BOSTON (Sunday, Oct. 26, 2014) -- Exciting races played out at the 24th Mayor's Cup, presented by the B.A.A. and adidas, at Franklin Park on Sunday, with athletes competing in races at the youth, open, and masters levels. The Boston Athletic Association claimed Men's and Women's Championship team titles, while also taking home top honors in the Franklin Park 5K.

In the women's 5K Championship race, Canada's Rachel Hannah made a decisive move in the second mile, breaking the race open. Injecting a hard surge on Bearcage Hill, Hannah separated from a group that included the B.A.A.'s Juliet Bottorff, Jen Rhines, Sarah Pagano, and Elaina Balouris, as well as last year's NCAA Cross Country Champion Abbey D'Agostino.

Passing two miles in 10:40, Hannah extended her lead through the wilderness loop before prevailing with a kilometer to go. From there, the Toronto TC member cruised on to the win, stopping the clock at 16 minutes, 37 seconds.

Daska, Desisa Crowned Champions of the 14th B.A.A. Half Marathon

Written by BAA.

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Desisa has triumphant return to Beantown, establishing a course record of 1:00:34 for the half marathon, cruising to victory over Kenyans Daniel Salel and Stephen Sambu - BOSTON (Sunday, Oct. 12, 2014) - On a picture perfect day for racing, Ethiopians Mamitu Daska and Lelisa Desisa (right, image courtesy were crowned champions at the 14th B.A.A. Half Marathon, presented by Dana-Farber Cancer Institute and the Jimmy Fund. Daska established a new event record of 1 hour, 8 minutes, 20 seconds, while Desisa earned his second consecutive B.A.A. Half Marathon victory in 1:01:38, covering the rolling, spectacular course through Boston’s Emerald Necklace park system in style.

The B.A.A. Half Marathon is the third and final event of the 2014 B.A.A. Distance Medley, a three-race series which combines the B.A.A. 5K on April 19, the B.A.A. 10K on June 22, and today's B.A.A. Half Marathon. More than 2000 of the half marathon's entrants were participants in all three races in 2014.

Smiling from ear to ear, the 30-year-old Daska had a race to remember. Through the opening miles, Daska found herself among a lead pack of five that included Kenyans Betsy Saina and Cynthia Limo, as well as American Molly Huddle. Together, they passed five miles in 25:48.

Joyce Chepkirui wins photo finish 31:02 for 10 k, edging out Emily Chebet in Berlin

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World-class performances by Kenyans Joyce Chepkirui and Emily Chebet produced the highlight of the ASICS Grand 10 in Berlin on Sunday. In a photo finish Chepkirui clocked 31:02 in the lunchtime 10 k event, just edging out World Cross Country Champion Chebet who was given the same time. Both Kenyans clocked the third fastest times in the year. Margaret Wangari Muriuki made it an all Kenyan podium with a fine 31:06 for third place. Ethiopia’s Kinde Atanaw took the men’s race with 27:49 from Kenyans Reuben Maiyo (28:04) and Wilson Too (28:07). A record number of 7,389 runners participated in the ASICS Grand 10 in fine weather conditions.

A group of four runners – Atanaw, Maiyo, Too and German Arne Gabius – passed the 5 k mark in 13:48. Little more than a kilometre later the group broke up, with Kinde Atanaw taking the lead. The Ethiopian kept going strong with some wind now slightly slowing the elite runners. With a finishing time of 27:49 the 21 year-old, who has a PB of 27:36, ran his third fastest 10 k time and the fastest in a German 10 k race this year.