(Westlake Village, CA) November 15, 2010 – Iconic California Sport footwear and apparel brand K-Swiss(NASDAQ: KSWS)is thrilled to congratulate back-to-back Ironman 70.3 World Champion Michael Raelert, and professional triathletes Leanda Cave and Timothy O’Donnell for their respective second and third place finishes in K-Swiss gear atthe Foster Grant Ironman World Championships 70.3 in Clearwater, Florida, on November 13^th, 2010.  K-Swiss triathletes dominated the pro field with seven team athletes placing among the top ten.

KAILUA-KONA, Hawaii  – Wheaties today announced the champion of the world’s most challenging endurance event, the Ford Ironman World Championship, will be featured on the famous orange box in the coming months.  This announcement marks the first time an Ironman World Champion has been honored with an appearance on a Wheaties box.

Alexander to represent Newton for the remainder of his pro career - 10.04.2010– Newton Running is pleased to announce that professional triathlete Craig Alexander has agreed to represent the leader in natural running footwear for the remainder of his pro career. Alexander will be competing for his third straight World Championship Ironman title next week in Kona, Hawaii.

LONGBOAT KEY, Fla. (August 2, 2010) – The Longboat Key, Lido Key, St. Armands Key Chamber of Commerce has announced plans for the island’s first ever triathlon, The Longboat Key Triathlon, on Sunday, October 24, 2010.  Hosted at the Longboat Key Club & Resort, the endurance event will start at 7:30 a.m. and include a half-mile swim, 20-mile cycling ride and five-mile run.