K-SWISS TRIATHLETES CLAIM FIRST, SECOND AND THIRD AT THIS WEEKEND’S 2010 IRONMAN 70.3 WORLD CHAMPIONSHIP

(Westlake Village, CA) November 15, 2010 – Iconic California Sport footwear and apparel brand K-Swiss(NASDAQ: KSWS)is thrilled to congratulate back-to-back Ironman 70.3 World Champion Michael Raelert, and professional triathletes Leanda Cave and Timothy O’Donnell for their respective second and third place finishes in K-Swiss gear atthe Foster Grant Ironman World Championships 70.3 in Clearwater, Florida, on November 13th, 2010.  K-Swiss triathletes dominated the pro field with seven team athletes placing among the top ten.

Raelert, Cave and O’Donnell each finished the half marathon run course in the K-Swiss K-Ruuz™, a high performing, ultra lightweight racing flat that has proven to be an athlete favorite throughout the racing season.

German dominatorRaelert successfully defended his Ironman 70.3 World Championship title with a time of 3:41:19 becoming the only triathlete in the race’s five year history in Clearwater to win repeat titles.   ThoughRaelert exited one minute behind the leader out of the water, the Trek/K-Swiss athlete fought tough wind conditions on the bike course to catch-up with the leader of the pack going into the run.  Raelert quickly took the lead in the run, crossing the finish with a half marathon pace of 1:09:57.

                          U.K champion Cave powered from fourth off of the bike and made up time on the run course with an impressive pace of 1:23:15.  Cave’s powerful run secured her a second place in the women’s division with a total race time of 4:12:34.  As the top American male in the race, O’Donnell ran the 13 mile stretch in1:12:43, earning him a third place title and a total course time of 3:44:18.

K-Swiss also extends congratulations to its incredible athletes who earned places in the top ten. In the men’s race Joe Gambles took fourth with 3:44:48, less than 30 seconds behind O’Donnell andMatty Reed, who took ninth with a time of 3:48:13.  In the women’s race, Heather Jackson rounded out top five with 4:17:08, claiming the fastest bike split of the day.  2009 Ironman 70.3 World Champion Julie Dibens secured an eighth place spot with a total time of 4:20:55.

About K-Swiss

Founded more than forty years ago in Van Nuys, California, K-Swiss(NASDAQ: KSWS) introduced the first all-leather tennis shoe, the K-Swiss "Classic" in 1966.  Since its inception, K-Swisshas rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market.  Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth.  K-Swissalso designs, develops and markets footwear under the Palladium brand, and owns the FORM Athletics brand.  For more information about K-Swiss, visit www.kswiss.com.