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Inaugural Karno Kids Race Held in New York

The North Face’s “Run for a Cause” supports Karno Kids Foundation - The inaugural Karno Kids Race was flat out a smashing success. Held on Saturday, May 8, 2010during The North Face Endurance Challenge in Bear Mountain, New York, the kids ran, the kids laughed and they even had their faces painted. Who knew that a foot race could be so much fun?

One of the benefiting charities of The North Face’s new “Run for a Cause” program is the Karno Kids Foundation. As the official charity of the “Ultramarathon Man” Dean Karnazes, Karno Kids raises money to inspire our youth to enjoy a healthier lifestyle through proper nutrition and daily activity. The North Face® recently began to support this same mission by providing kids with a FREE kid’s race entry at each of their Endurance Challenge events. While the adults are out scorching up a trail race from 5K to 50 miles, the kids would be participating in a fun 1K trail loop. All participants in the Karno Kids Race received a massive Endurance Challenge medal, a #1 bib and even the chance to “compete” against Dean Karnazeswho served as the race rabbit.

The best part was that the kids were treated like running stars. The starting line resembled an Olympic final with pictures flashing, announcements over the loud speaker and the runners taking their marks. After the start, all the racers were encouraged to do their best and have a good time. Each finisher was welcomed across the line like a champion as medals adorned their necks. Kudos to The North Face for giving so many kids a very positive first running experience and for making the price right for their parents.

There will be four more The North Face Endurance Challenge events including Washington, DC; Madison, WI; Atlanta, GAand San Francisco, CA. The Karno Kids Foundation encourages everyone to bring the whole family to an Endurance Challenge event or to just get the crew outside.

For more information on The North Face Endurance Challenge events, visit: thenorthface.com/endurancechallenge

For more on Karno Kids, go to: www.karnokids.org