Palo Alto, California - HP unveiled a collaboration with Superfeet and New Balance to produce individually customized 3D-printed insoles for consumers. The collaboration demonstrates continued momentum in HP’s digital transformation of the footwear industry through the application of personalized biometric data for the customized design and 3D printing of personalized insoles. 


Combined power of biometric data and 3D printing enables production of custom 3D-printed insoles for consumers 

News highlights: 

·             New Balance latest customer to work with HP and Superfeet to offer consumers custom insoles made possible by advanced data capture and 3D printing 

·             HP enables customized individual products with personalized data creating unique designs for 3D production via HP FitStation and Multi Jet Fusion technology 

·             Innovative materials including Ultrasint® TPU from BASF enabling breakthrough footwear applications 


HP and Superfeet are working together with New Balance, and others including Steitz Secura, to accelerate the mass-personalization of footwear, using Fitstation by HP and HP Multi Jet Fusion technology. The ability to securely apply personalized biometric data from FitStation and to optimize designs, workflows, and factory production with Multi Jet Fusion is enabling companies to manufacture on demand precise and cost-effective footwear like never before. 


“Together with partners like Superfeet we are helping the world’s leading footwear companies take full advantage of digital manufacturing, create innovative designs, improve workflows, and deliver individualized products,” said Philipp Jung, General Manager & Global Head of Vertical Industries & End-to-End Applications, 3D Printing & Digital Manufacturing, HP Inc. “Improving efficiency, enabling sustainable impact and expanding production applications is critical to transforming industries. From consumers to elite college and professional athletes, we are committed to work with our partners and customers to deliver game changing footwear.” 


“Once again, we are working closely with HP to help drive the footwear industry forward,” said John Rauvola, CEO and President of Superfeet, Inc. “We share a vision to not only disrupt an industry, but to have a positive impact on people’s lives. HP innovation is critical to our ability to provide one-of-a-kind comfort and support for people around the world.” 


New Balance delivers custom comfort 


Customers visiting select New Balance stores can experience the HP Fitstation + Volumental solution and purchase a pair of New Balance Stride 3D insoles, now available in Canada and the United States.  

Combining the power of 3D scanning and dynamic gait analysis technology, Stride 3D insoles reflect each person’s unique biometrics. The insoles will be printed in the US on HP’s industry-leading Multi Jet Fusion printers and assembled with additional materials. 


HP to showcase disruptive footwear solutions at ISPO Munich 


Next week (January 26-29, 2020), HP is showcasing a wide range of footwear innovation in Booth 205 Hall A5 at ISPO Munich, one of the largest sports business tradeshows in the world. IPSO attendees will have the opportunity to see a variety of breakthrough production parts manufactured using HP Multi Jet Fusion as well as new footwear applications printed with HP’s new certified thermoplastic polyurethane (TPU), ULTRASINT™ developed by BASF. The new TPU is expanding the breadth of final-parts applications for customers on the HP Jet Fusion 5200 Series systems and is ideal for flexible and elastic footwear applications. 


Visitors will also have the opportunity to demo Fitstation on the booth, and see multiple custom products including the Superfeet ME3D insole and ME3D Aftersport Custom Recovery Slides. 


About HP 
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com/go/3Dprinting and http://www.FitStation.com.